A formula batch with 8 months left ships without anyone flagging it — one near-expiry post in a mom group sparks a firestorm.
Baby & Kids
You sell formula, diapers, strollers — moms are the buyers. Zero tolerance on safety, and word of mouth can make you or bury you.
Los tres dolores más grandes
Newborn-size diapers stock out and you do not even know — until three loyal customers ask why it is always missing, then switch to a competitor.
You want stage-switch reminders at 6 months — but customer babies birthdays scatter across three spreadsheets that do not reconcile.
Aplicaciones recomendadas, en orden de puesta en marcha
- OMS · Gestión de pedidosUn solo lugar para todos los pedidos: consulte el stock en vivo, prometa con seguridad, envíe y gestione devoluciones.
- WMS · AlmacénRecepción, ubicación, recogida, empaque, envío y conteos guiados por teléfono: errores bloqueados en cada paso.
- CRM · CRMDel primer lead al cierre: todo el embudo, visible.
Un día típico
- 1
Morning: the expiry board auto-blocks — formula under 9 months cannot ship, routed straight to near-expiry promo.
- 2
Midday: diapers auto-replenish by size velocity — NB size, the one-stockout-loses-the-customer SKU, never runs dry.
- 3
Afternoon: the CRM pushes by baby birthday — full-month, 100-day, 6-month stage-switch reminders with coupons landing in her messages right on time.
- 4
Before clock-out: today new buyers auto-tagged first-formula-purchase — the 30-day repurchase nudge already scheduled.