A formula batch with 8 months left ships without anyone flagging it — one near-expiry post in a mom group sparks a firestorm.
Baby & Kids
You sell formula, diapers, strollers — moms are the buyers. Zero tolerance on safety, and word of mouth can make you or bury you.
As três maiores dores de cabeça
Newborn-size diapers stock out and you do not even know — until three loyal customers ask why it is always missing, then switch to a competitor.
You want stage-switch reminders at 6 months — but customer babies birthdays scatter across three spreadsheets that do not reconcile.
Apps recomendados, na ordem de implantação
- OMS · Gestão de pedidosUm lugar para cada pedido: consulte o estoque em tempo real, prometa com sabedoria, envie e gerencie devoluções.
- WMS · ArmazenagemRecebimento, armazenagem, separação, embalagem, expedição e contagens guiados pelo celular — erros bloqueados a cada etapa.
- CRM · CRMDo primeiro lead ao fechamento: todo o funil, visível.
Um dia típico
- 1
Morning: the expiry board auto-blocks — formula under 9 months cannot ship, routed straight to near-expiry promo.
- 2
Midday: diapers auto-replenish by size velocity — NB size, the one-stockout-loses-the-customer SKU, never runs dry.
- 3
Afternoon: the CRM pushes by baby birthday — full-month, 100-day, 6-month stage-switch reminders with coupons landing in her messages right on time.
- 4
Before clock-out: today new buyers auto-tagged first-formula-purchase — the 30-day repurchase nudge already scheduled.