A formula batch with 8 months left ships without anyone flagging it — one near-expiry post in a mom group sparks a firestorm.
3つの大きな悩み
Newborn-size diapers stock out and you do not even know — until three loyal customers ask why it is always missing, then switch to a competitor.
You want stage-switch reminders at 6 months — but customer babies birthdays scatter across three spreadsheets that do not reconcile.
ある1日の業務
- 1
Morning: the expiry board auto-blocks — formula under 9 months cannot ship, routed straight to near-expiry promo.
- 2
Midday: diapers auto-replenish by size velocity — NB size, the one-stockout-loses-the-customer SKU, never runs dry.
- 3
Afternoon: the CRM pushes by baby birthday — full-month, 100-day, 6-month stage-switch reminders with coupons landing in her messages right on time.
- 4
Before clock-out: today new buyers auto-tagged first-formula-purchase — the 30-day repurchase nudge already scheduled.