Baby & Kids

You sell formula, diapers, strollers — moms are the buyers. Zero tolerance on safety, and word of mouth can make you or bury you.

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The three biggest headaches

A formula batch with 8 months left ships without anyone flagging it — one near-expiry post in a mom group sparks a firestorm.

Newborn-size diapers stock out and you do not even know — until three loyal customers ask why it is always missing, then switch to a competitor.

You want stage-switch reminders at 6 months — but customer babies birthdays scatter across three spreadsheets that do not reconcile.

Recommended apps, in rollout order

  1. OMS · Order ManagementOne place for every order: check live stock, promise wisely, ship, and handle returns.
  2. WMS · WarehousingPhone-guided receiving, putaway, picking, packing, shipping, and counts — mistakes blocked at every step.
  3. CRM · CRMFrom first lead to closed deal: the whole pipeline, visible.

A typical day

  1. 1

    Morning: the expiry board auto-blocks — formula under 9 months cannot ship, routed straight to near-expiry promo.

  2. 2

    Midday: diapers auto-replenish by size velocity — NB size, the one-stockout-loses-the-customer SKU, never runs dry.

  3. 3

    Afternoon: the CRM pushes by baby birthday — full-month, 100-day, 6-month stage-switch reminders with coupons landing in her messages right on time.

  4. 4

    Before clock-out: today new buyers auto-tagged first-formula-purchase — the 30-day repurchase nudge already scheduled.

Ready to try it your way?

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